Straight Up™ Volumizing Peptide Mascara

Regular price: £35.00
Regular price
Sale price: £35.00

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Size 10ml Travel size 4.5ml

This long-wearing, clean mascara provides fortified, thick, long-looking lashes for all-day wear and all-day care. Feels amazing on the lashes!

What It Does:
Delivers 12 hours of dramatic volume and lift, as it nourishes and redensifies lashes.

What Makes It Special:
Pro-peptides help strengthen, revitalise, and thicken for healthier-looking lashes. Exclusive Tri-Locking System creates smudge-free, clump-free, and flake-free wear. And the plush style brush lays on the drama! Ophthalmologist tested too.

Sustainability:
Inner bottle is made of 50% PCR with an aluminium overshell that is 10% recycled aluminium. Outer carton made of 80% post consumer recycled paper, forestry certified, and made with wind power.

DIRECTIONS FOR USE

For wide-awake eyes, hold the wand horizontally and wiggle the brush through lashes from base to tip to separate and coat. For more volume, layer on additional coats.

Rose-Marie Tip:
“This is one of my tricks I used back in the day on the Victoria’s Secret models for gorgeous lashes and eyes that popped. I would apply one coat of mascara first and then use an eyelash curler to lift them a bit. Our Straight Up™ Volumizing Peptide Mascara isn’t gooey like some of the others out there so your lashes won’t all stick together after doing this. Then I would go in with the mascara again and do another coat right on top to build them up. This gives a beautiful high impact look with a volumising and lengthening effect too.”

INGREDIENTS

Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499).

*Certified Organic

BRAND STORIES

A true pioneer of clean beauty, RMS Beauty was founded in 2009 by Rose-Marie Swift, a master makeup artist with over 30 years in the industry. Her lightbulb moment came when she realised cosmetics could be made with better, safer ingredients while making skin look even more beautiful. Every product is formulated with raw, food grade, organic and wildcrafted ingredients, so this is makeup that cares for your skin while you wear it. This is easy to wear and easy to apply makeup that makes your skin GLOW.