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Le Rub


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Seasoned summer-lovers know the damage the sun can do to our skin, even if we don’t get burnt. And there is no better feeling than rinsing off after a long day outside, and applying a nourishing, soothing, serum. 

The Sunset Serum provides the perfect relief for tight or dry skin, and it’s been carefully made to calm, restore and boost your skin’s natural defences with hydrating ingredients drawn from native Italian flora. At its heart is a restorative plant-based complex of Sicilian prickly pear, myrtle, lentisk, cucumber and apricot extract, as well as lycopene extracted from Italian tomato skins.

These time-tested ingredients are packed with natural antioxidants, which protect against free radicals and oxidative damage from environmental stressors, like UV rays and pollution. Even better, they’re also natural anti-inflammatories, which help soothe your skin, reduce redness, and kick-start the healing process. There’s no better way to restore your skin to its very best. 

Use everyday for the ulimtate calming & hydrating serym, or just when you need it on your next trip.

Made in Italy with locally sourced Mediterranean ingredients.


Apply a few drops evenly across your face, after cleansing and before applying a day or night cream. No sunscreen can prevent sun damage entirely. That’s why Le Rub recommend using Sunset Serum after every day outdoors, even if you don’t feel burnt.


Aqua [Water], Propanediol, Glycerin, Hydrolyzed tomato skin, Prunus armeniaca (Apricot) juice, Opuntia ficus-indica stem extract, Lactobacillus/acerola cherry ferment, Myrtus communis leaf extract, Sodium hyaluronate , Caprylyl glycol, Cucumis sativus (Cucumber) fruit extract, Pistacia lentiscus leaf extract, Menthyl lactate, Sclerotium gum, Saccharomyces ferment lysate filtrate, Sodium gluconate, Phenylpropanol, 1,2-Hexanediol, Citric acid, Sodium benzoate, Potassium sorbate, Leuconostoc/radish root ferment filtrate.

  • LE RUB tubes are made from post-consumer recycled aluminium — 95% post-consumer and 5% post-industrial. 
  • Their boxes are made in France from FSC-certified papers (harvested in a responsible manner), which can also be 100% recycled.
  • Rather than using zinc oxide powder like most mineral sunscreens on the market, LE RUB uses a much higher quality non-nano zinc oxide dispersion which is less likely to stick to coral and damage reefs.
  • LE RUB formulations undergo cold processing, minimising energy consumption compared to traditional methods and reducing waste associated with heat-based processing.

LE RUB was created to be kind for both your skin AND the planet. Developed by siblings Kim and Raf Maes, the Belgian duo wanted to design a product that reflected their immense love of the the sun and the Mediterranean, but also offered protection. Kim realised there was no mineral sunscreen on the market that had the effortless application of a chemical sunscreen, and so set out to create one. LE RUB products combine the Mediterranean’s finest natural ingredients such as fermented grape extract and tomato skin, with the biodegradable non-nanotised zinc oxide for sun protection. And LE RUB also takes care of all of your after sun needs - cooling & soothing products that can be used whether you're summering in Italy or not. This incredible range is gentle for sensitive skin, and conditions such as acne, rosacea and eczema, all whilst being completely reef safe. We’ll be LE RUB-ing it on all year round!